French gaming giant FDJ United has published an optimistic outlook for its business following its recent acquisition of Kindred. The company’s new strategy seeks to improve its EBITDA margin and grow its player base by 2028.

FDJ United Unveils Its Play Forward 2028 Plan

As FDJ United recorded success in enacting its strategy and continued the consolidation of Kindred into its business, the company now seeks to continue its growth journey. At its Capital Markets Day, the group unveiled its new strategic plan, which is called “Play Forward 2028.” As the name suggests, this strategy seeks to greatly improve the company’s business by the end of 2028.

The Play Forward 2028 plan will see FDJ United double down on its efforts to assert its leadership in Europe as a responsible lottery, gaming and betting operator. To that end, the company hopes to achieve greater sustainability and improved EBITDA, reaching a recurring EBITDA margin of over 26% by 2028.

FDJ United counts on annual organic revenue growth of 5% in the years leading to 2028. The company also hopes to onboard an additional one million players.

To put things into perspective, FDJ United’s revenue increased by a factor of 1.8 to EUR 3.8 million between 2019 and 2024. This represented an average annual growth of 5% The same period saw recurring EBITDA increase by a factor of 2.3 to EUR 964 million.

Due to the strong recent performance, FDJ United also reiterated an optimistic outlook for 2025, saying that it expects to see revenue remain stable. The company predicted a recurring EBITDA margin of over 24%.

FDJ United to Deliver Shareholder Value, Donate to Environmental Causes

FDJ United’s presentation included other key points, such as a continued commitment to responsible gambling. The company said that it seeks to continue to reduce the proportion of revenue coming from higher-risk players.

In addition to that, FDJ United vowed to gradually raise the level of its voluntary contribution to social and environmental causes. The current plan is to increase these contributions to 5% of the company’s reported net profit by 2030. This would represent an almost double increase from 2024 when the company contributed 2.7% of its profit to such causes.

Investors also have something to look forward to as FDJ United promised to deliver year-on-year dividend growth.

Chair Pallez Hails the Play Forward 2028 Plan

Stéphane Pallez, the chair of FDJ United, commented on the matter, highlighting FDJ United’s “considerable transformation” in the wake of its initial public offering. She said that 2025 would be a pivotal year for the group.

This plan [Play Forward 2028] opens a new chapter in our transformation, with the ambition of asserting our position as Europe’s leading responsible betting and gaming operator, based on a more diversified, more digital and more international business portfolio.
Stéphane Pallez, chair, FDJ United

Pallez added that the plan will also generate significant value for the company’s shareholders.